Acquisition is vanity. Retention is sanity. This book explores the economics of retention and the psychology behind why customers stay—and why they leave.
The Retention Revolution
In a world where customer acquisition costs (CAC) are skyrocketing, the only sustainable path to growth is keeping the customers you already have. "Keep Them Coming Back" argues that retention is not a post-purchase afterthought, but the core of your business model.
We analyze successful brands in the MENA region that have transitioned from a transactional model to a relational one. They don't just sell products; they sell belonging.
Key Concepts Covered
- The Economics of Loyalty: Understanding how a 5% increase in retention can lead to a 25-95% increase in profit.
- The Psychology of Habit: How to build products that become part of your customer's daily routine.
- Building Retention Systems: Moving beyond "hope" to actionable frameworks that predict and prevent churn.
- The Feedback Loop: How to turn customer complaints into your most valuable product roadmap.
"A customer who stays is a customer who pays—again and again. Loyalty is the compound interest of the business world."
From Transaction to Relationship
The book dives deep into the shift from "buying" customers to "earning" them. It challenges the conventional wisdom of aggressive sales tactics and proposes a model of value-first engagement.
Get the Book
This isn't just theory. It's a manual for building a business that lasts. Available now for digital download.